As my main project for my BAN 335 class, I had to mock up a full album release plan for an artist. This group assignment included us budgeting for advertisements, planning press, curating a vision for the album, and researching a global market to rollout additional marketing.
In addition to the 35 page document, we had to create a summarized presentation and present it to our class as if we were talking with label execs about the rollout.