Design Strategy: I decided to use blues and purples because I knew that I could pull similar photos. I also chose stars as my main visual/symbol because it was a shape that I could use in replacement of the letter "o" in the word 'icon'. I had thought about doing a CD instead, but the star looked a lot better overall.
Audience: My audience is mostly students at Syracuse, but also the friends and families of the dancers in DanceWorks and potentially even people who live in and around Syracuse who might be interested. A big reason why the cover is very simple is to please the student audience. Minimalist covers like that are popular right now and it draws people in because it doesn't give away a whole lot of information.
