Scroll Story
I based my design off of my social media post, and decided to use the same colors and typefaces as the post to keep things consistent. The idea was something colorful and generally minimalist. I wanted to appeal to all audiences, but mostly college students as they are the main demographic that a website like this would be marketing to. The typeface is bold, modern, and easily readable, which is why I picked it for the page. For my interactions, I thought it would be best to utilize the buttons that would change from one page to another and make those change color when hovering over, that way you knew it would include an action. I had originally wanted the “sneak peek” button to overlay another frame that would play a video of one of the dances, however I realized that I couldn’t add video’s because of the free tier of Figma. Because of that, I used the button to link to a TikTok posted by the DanceWorks account which showed clips from a rehearsal.
Logotype
For my logotype, I sketched a lot of different logo's that showed off my personality in different ways. I used a more basic, serif typeface in hopes of articulating that I was younger and no too serious. I also messed around with the J being inside of the B, which I felt looked more professional.
Social Media Design
Design Strategy: I decided to use blues and purples because I knew that I could pull similar photos. I also chose stars as my main visual/symbol because it was a shape that I could use in replacement of the letter "o" in the word 'icon'. I had thought about doing a CD instead, but the star looked a lot better overall.
Audience: My audience is mostly students at Syracuse, but also the friends and families of the dancers in DanceWorks and potentially even people who live in and around Syracuse who might be interested. A big reason why the cover is very simple is to please the student audience. Minimalist covers like that are popular right now and it draws people in because it doesn't give away a whole lot of information.
